How we work
When you work with Ro+Co, you get the best of both worlds: a seasoned marketing leader and access to a vetted roster of freelancers and agency partners.
This means we don't spend time on your dime searching for pros, and it gives us the agility to act fast, get results quickly, and drive growth for your business.
A strong brand and a powerful marketing engine are critical to the success of a startup. But finding the right person to lead the charge can be a challenge. I’ve been in the seat for companies big and (really) small, so I know how to hit the ground running from day one and do the work that will grow your brand.
I slot in as your CMO and lead everything from developing the brand strategy to implementing the performance marketing engine; from building the marketing team to driving critical enterprise-level initiatives. Then when you’re ready to hire a full-time leader, I make sure you’re in the best shape possible for a smooth handoff.
As an investor or business leader, you know the importance of cultivating a roster of trusted advisors and experts to help guide you. And sometimes it’s valuable to get additional expertise during the diligence process.
I've got my finger on the pulse of what's happening and what's working across a variety of brands and businesses in an ever-changing landscape at any given time. And because I’ve tailored my niche to the one that I love most, consumer brands in the healthy lifestyle space, you’re getting a partner who lives and breathes this vertical. That means I can give you insights and guidance that will make a true impact on your business’s success.
As a modern CMO, you’re used to juggling a lot. And while it can be exciting to have so many balls in the air, it often means you’re out of bandwidth when a big project or strategic challenge lands on your desk. I come in with clear eyes, a lot of passion, and tons of experience to take a project and run with it.
I have a deep understanding of how to reach consumers in the most authentic and relevant ways. And because I’m not in the thick of the day-to-day, I’m able to bring a totally fresh perspective. With the operational mindset I bring to every project, I help you execute flawlessly. Just need a thought partner to help you strategize? I can do that, too.
Let’s create something
great together.
“Ellen came on as our interim CMO in very challenging circumstances: a number of big projects were in progress, we needed to build confidence with the board, and the marketing team needed strengthening. Through Ellen’s work ethic and drive, her intelligence, and her strategic thinking, she stabilized the situation quickly and delivered over and above.
We’d have been lost without her.”
Andy Taylor • CEO of Levain Bakery